Pardon Redesigned
Marbo decided on accentuating additionally the quality and the contents of its Baked category products, by redesigning the whole Pardon portfolio.
The existent packages` look is made more warm and rustic, in accordance with the contents and the preparation of the products themselves. The logotype now communicates independently the fact that Pardon is a natural and balanced snack, using a golden-earthly combination of colors, an illustration of wheat grain to underline the logotype, as well as the harmonized typography.
The packaging photography, with minimal resources used, in a spontaneous and simple way, along with the quality stamp, highlights the product quality.
Super 7
In the playful world of Greb Greb fingers, a true superhero has emerged!
Super 7 is the new lottery ticket of Serbian National Lottery, its name and game mechanism inspired us to create a super-fresh design to go with, still promoting the key element of the brand - the fingers.
The newest TV video, as well as a series of teaser posters we produced, introduces the Super 7 ticket, taking the Greb Greb campaign further.
A Bit Different Clipsy
One of Marbo`s brands, Clipsy, has until recently had two different architectures in use on its packages, implying a certain disunity of the brand.
To strengthen its visual identity and simplify communication with customers, Marbo decided on introducing a redesigned logotype and new simpler brand architecture, to be used in all Clipsy products.
With its youthful and appealing design, Clipsy now communicates easily with teenagers, whilst the entire portfolio seems more compact than before.
Let`s start with the letter... Sofi!
SOFI, a small family production of organic handmade cosmetics, is a client our agency has already worked with, firstly defining the visual identity, and afterwards designing the packaging for soaps and gift packages. Emphasizing the manual production, the quality of the resources as well as of the final products, is something we tended to keep in mind while designing the new packaging for Bath Bombs.
We created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points.
Popular Bruketa&Žinić OM Belgrade
Popular Agency has established a partnership with Bruketa&Žinić OM agency from Zagreb, creating a new agency Popular Bruketa&Žinić OM, based in Belgrade.
Bruketa&Žinić OM Zagreb is one of the most award-winning advertising agencies in Southeastern Europe. Its portfolio consists of projects for various clients, such as TDR, Podravka, Kraš, Agrokor, Atlantic Group, Karlovačka pivara, Raiffeisen Bank, Tele2, Slovenian Union and Tuš, etc.
Together with all the other agencies within Bruketa&Žinić OM group, Popular Bruketa&Žinić OM Belgrade forms a group of closely connected agencies of some 70 comminication experts who cooperate with clients from Serbia, Croatia, Slovenia and Azerbaijan.
On Strategic Planning
At the end of last week colleagues from Bruketa&Žinić OM agency from Zagreb (Ivan Tanić - Strategic Planner, Ivanka Mabić - Account Director, and Nikola Žinić - Creative Director) paid us a visit.
During the two-day workshop at Popular, BiŽ held a presentation on strategic planning, introducing a set of tools they normally use when searching for a creative insight, as well as their most successful strategic projects. On the second day we applied the introduced tools together on the projects Popular does in cooperation with clients in the local market.
Busy little fingers
Greb Greb Campaign which started in October 2011 goes on, using fingers as the main element of the brand. In cooperation with the client, new lottery tickets are being promoted at this very moment, as well as new TV commercials, in accordance with previously established communication strategy.
The first TV commercial we created for Greb Greb brand found itself among the top 10 finalists in the Best TV commercial contest at Serbian version of Le Nuit des Publivores in December.
Stay tuned for more news from the world of dancing fingers soon.
Caribic gives away
At the end of last year, we created the visual identity for a client`s (a pizzeria chain Caribic in Novi Sad) loyalty program Caribic gives away, at the same time developing a mechanism in order for the program to function properly.
We designed the pizza box, used as the primary channel of communication with customers, in a way that made it attractive enough to pass the information on in a simple yet efficient way. We used it also as a way of distributing the coupons for the loyalty program, without any additional investments.
New Year - New Address
Popular is residing on a new address, starting from January - Stojana Novakovića 3.
We are entering the New Year keen and in the mood for new challenges to come, how `bout you?
See ya!
Augmented Reality on Science Festival
An installation that found its place on the recent Science Festival in Belgrade, amongst the various different things to see and explore, was the space installation LiveViewStudio created for the client MTS, as a part of a wider project VISION:AR.
Our agency participated by creating visual elements used in the interactive exhibition that has been, during the three-day Festival, attracting great attention.
The future is just around the corner...