Just move your fingers a little
At the beginning of October, a new Greb Greb campaign has been launched, in accordance with the communication strategy we agreed with our client - Serbian National Lottery.
A new platform consists of fingers as the key element of Greb Greb brand, easily translating its main characteristic - the easiest way to have fun, but awards as well.
We created a few TV commercials together with Emote production, as well as billboards and POS materials to present the new platform adequately.
In order to bring our idea closer to the public, and convey at least a part of the positive atmosphere that was in the air during the realization of the campaign, we have organized, with the help of Headline PR Agency, an exhibition of video materials and mock-ups used in the making of TV commercials. A kind of a competition was organized during the openning, enabling the visitors to participate actively and express their creativity.
Finally, we launched a new Greb Greb site, as well as both Facebook and Twitter profiles that viewers can use to inform themselves of all Greb Greb novelties.
Greb Greb fingers will continue their adventure in 2012...