25.01.2012
On Strategic Planning
At the end of last week colleagues from Bruketa&Žinić OM agency from Zagreb (Ivan Tanić - Strategic Planner, Ivanka Mabić - Account Director, and Nikola Žinić - Creative Director) paid us a visit.
During the two-day workshop at Popular, BiŽ held a presentation on strategic planning, introducing a set of tools they normally use when searching for a creative insight, as well as their most successful strategic projects. On the second day we applied the introduced tools together on the projects Popular does in cooperation with clients in the local market.
