01.11.2011
What`s hiding underneath?
If diagnosed in an early stage, breast cancer is curable in over 90% of all cases. Therefore, measures of precaution are extremely important.
For AVON`s this year`s breast cancer campaign we organized various promotional events in Belgrade shopping centers during which we gave women fortune cookies as presents. As usual, they had to break the cookies in half in order to see what was hiding inside.
The purpose of the whole action was to motivate women to do monthly breast-self exams on a regular basis, in that way taking care of their own health.
