After extensive preparations, our client Jaffa finally launched its first chocolate bar with Jaffa cakes’ flavor!
Besides its recognizable taste, Jaffica’s main characteristic is its size that makes it easy to take with you wherever you go.
After designing the packaging which relies on the existing Jaffa cakes identity, we conceived a regional campaign which started by airing two TV spots in Serbia and in other countries of the region.
The idea of the campaign was to convey a message to the public that their distinctive Jaffa cakes is now available in a takeaway format, just as the slogan says.
After a succesful cooperation on the last Jaffa cakes campaign, once again we decided to cooperate with our experienced duo – director Srđan Dragojević and actor Branko Đurić Đuro.