18. 01. 2012

Busy fingers

client: Serbian National Lottery

Serbian National Lottery launched the new campaign for Greb Greb – the instant lottery tickets brand

 

We conceived and realized an integral campaign in which we represented fingers as the key element of communication, easily translating its main characteristic – the easiest way to have fun, but to win as well.

 

In accordance with the new platform, we created a few TV commercials, as well as billboards and POS materials.

In order to bring our idea closer to the public and convey at least a part of the positive atmosphere that was in the air during the realization of the campaign, we organized an exhibition of video materials and mock-ups used in the making of TV commercials. A kind of a competition was organized during the opening, enabling the visitors to participate actively and express their creativity.

 

We launched a new Greb Greb web site, as well as both Facebook and Twitter profiles that viewers can use to inform themselves of all Greb Greb novelties.

 

Greb Greb fingers continued their adventure in the months that came. In cooperation with the client, new lottery tickets were promoted and new TV commercials were launched, in accordance with previously established communication strategy.

 

After only five weeks of the launch, the campaign has contributed to achieving a significant rise in sales by almost 40%.