During 2012, we created different online materials for JAFFO brand
The autumn campaign included launching a mini website for the brand, communicating with the youngest population.
The platform introduces the new JAFFO crew to the viewers in a fun way, offers different desktop and mobile wallpapers and music to download, and holds information about past and future actions of the cheerful crew.
Well aware of the fact that we could reach the young consumers by using unconventional communication channels, we decided to make a simple mobile app – JAFFO MORNING! It’s an alarm clock for those who get up early and like to start their day with a favorite tune they can pick themselves.
The autumn campaign for JAFFO was supported online with a Facebook game – JAFFOTAPANJE.
It is actually a well-known game – Battleship, which was given a JAFFO makeover. Players have a chance to show their strategic skills and test their intuition by playing JAFFOTAPANJE against other Facebook users or against the computer.