13. 09. 2016

Why is Jelen left without a horn?

client: Apatin Brewery

In cooperation with Jelen Beer, we came up with an idea how to announce the brand’s support of the Serbian Paraolympic Team

jelen-paraolimpijski-home

During the Paraolympic games in Rio, every 10th label of Jelen Beer is printed with only one horn, just as every 10th citizen of Serbia is a person with some sort of a disability.

jelen-paraolimpijski-etiketa
The updated label is therefore a symbol of supporting our paraolympic team in Rio, but also all disabled people in Serbia in general, who are true champions in everyday life.

#sampionisvakidan