Let`s start with the letter... Sofi!
SOFI, a small family production of organic handmade cosmetics, is a client our agency has already worked with, firstly defining the visual identity, and afterwards designing the packaging for soaps and gift packages. Emphasizing the manual production, the quality of the resources as well as of the final products, is something we tended to keep in mind while designing the new packaging for Bath Bombs.
We created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points.
The Taste of Serbia?
The whole Serbia was enjoying their chips... at the same time sending their interesting proposals for the best new Chipsy taste! Three finalists have been elected - Sarma, Bela Vešalica and Kiseli Krastavčići!
After we`d created the identity of the entire quest, we are now happy to present to you packaging design for the finalists, as well.
In the New Year`s eve we shall all find out if Serbia 2012 will smell like barbecue, mum`s cabbage rolls or pickled food...
Gud Bites
Marbo decided to redesign an already existent product: Gud kikiriki kuglice (Gud Peanut Balls).
During the creative process we came up with a new design, accompanied by a new name for the product: Bites. In accordance with all that, we designed the package, filled with energy and more dynamic than the previous one, that would better suit young population, which is its primary target.
Together with the new look and name, there is one more flavor of Gud Bites in the market as of now: Grill Chicken.
Gud Bites - Crunchy Kind of Fun at your fingertips! Take a bite!
Good old - fashioned sports prognosis
Our new client, Serbian National Lottery, decided to reintroduce sports prognosis TOTO into the market.
We created the visual identity and communicational strategy in a way that would attract experienced guys, fans of sports prognosis in general.
Prepare to cash your knowledge of football!
Sofi - natural handmade soaps
Sofi, a small family production of fresh handmade soaps, has of recently got a completely new visual identity Popular is responsible for.
Design is created in a way that follows the main characteristic of the product: quality of the resources used in the process of production of soaps (essential oils and fruits). Aside from this, gift packages were also designed to suit the new identity.
With minimal investments, we have managed to make Sofi soaps recognizable inside the domestic market, as well as to satisfy client`s wish to improve product sales in general.
Sosa
Sosa, mashed tomato for cooking, is the first brand of Fruvita Company in the category of vegetable products. Brand`s development and the realization of the strategy of implementing the product in the market were assigned to our agency.
POPULAR came up with the name for the brand, a slogan of the category, visual identity, design of the package, advertising campaign, and material for promotion on the sales locations.
Slatki dan
Slatki dan is the first brand of MNS Company, a leader in the Serbian market when it comes to production of homemade cookies and cakes. The new brand has been presented with the purpose of enabling an easier communication with clients, as well as to achieve greater differentiation from the competition.
