What`s hiding underneath?
If diagnosed in an early stage, breast cancer is curable in over 90% of all cases. Therefore, measures of precaution are extremely important.
For AVON`s this year`s breast cancer campaign we organized various promotional events in Belgrade shopping centers during which we gave women fortune cookies as presents. As usual, they had to break the cookies in half in order to see what was hiding inside.
The purpose of the whole action was to motivate women to do monthly breast-self exams on a regular basis, in that way taking care of their own health.
Shiny in Ušće
In the period from May 01st to 21st any visitor of Ušće Shopping Centre was able to check out the promotional stand of AVON Company.
Popular were assigned with visual appearance, production and organization of the promotion.
Design of identity for AVON Danube Region
Avon Cosmetics Company put us in charge of creating a corporate identity for the region of South-Eastern Europe - so called Avon Danube Region, which consists of six countries (Hungary, Bulgaria, Romania, Former Republic of Macedonia, Serbia, Montenegro and Albania).
The creative solution presents a visualization of the flow of river Danube and metaphorical strengthening of each of the six independent "rivers".
The identity was applied to different materials used in the corporate communication of Avon Danube Region.
AVON and POPULAR joined together in fight against breast cancer
POPULAR backed up AVON in the campaign to fight against breast cancer second year in a row. We designed the materials and logistically supported the campaign "We need each other", during which over 1000 free double-vouchers for breast examining were held out throughout Serbia.
Breast cancer is the most common cause of death of women in Serbia - every year as many as 4000 women fall ill and 1500 die of the illness.
Let us hope that with this campaign we have managed to contribute at least a little bit to raising the public awareness about the importance of regular checks and self-examining, which are the key ways to fight the illness, considering the fact that, caught in an early phase, breast cancer has shown to be curable in over 90% of cases.
