Pardon Redesigned
Marbo decided on accentuating additionally the quality and the contents of its Baked category products, by redesigning the whole Pardon portfolio.
The existent packages` look is made more warm and rustic, in accordance with the contents and the preparation of the products themselves. The logotype now communicates independently the fact that Pardon is a natural and balanced snack, using a golden-earthly combination of colors, an illustration of wheat grain to underline the logotype, as well as the harmonized typography.
The packaging photography, with minimal resources used, in a spontaneous and simple way, along with the quality stamp, highlights the product quality.
A Bit Different Clipsy
One of Marbo`s brands, Clipsy, has until recently had two different architectures in use on its packages, implying a certain disunity of the brand.
To strengthen its visual identity and simplify communication with customers, Marbo decided on introducing a redesigned logotype and new simpler brand architecture, to be used in all Clipsy products.
With its youthful and appealing design, Clipsy now communicates easily with teenagers, whilst the entire portfolio seems more compact than before.
The Taste of Serbia?
The whole Serbia was enjoying their chips... at the same time sending their interesting proposals for the best new Chipsy taste! Three finalists have been elected - Sarma, Bela Vešalica and Kiseli Krastavčići!
After we`d created the identity of the entire quest, we are now happy to present to you packaging design for the finalists, as well.
In the New Year`s eve we shall all find out if Serbia 2012 will smell like barbecue, mum`s cabbage rolls or pickled food...
Gud Bites
Marbo decided to redesign an already existent product: Gud kikiriki kuglice (Gud Peanut Balls).
During the creative process we came up with a new design, accompanied by a new name for the product: Bites. In accordance with all that, we designed the package, filled with energy and more dynamic than the previous one, that would better suit young population, which is its primary target.
Together with the new look and name, there is one more flavor of Gud Bites in the market as of now: Grill Chicken.
Gud Bites - Crunchy Kind of Fun at your fingertips! Take a bite!
Gud sunflower and pumpkin seed
Do you too enjoy having snacks in your spare time? Now snacks have become healthy!
Marbo decided to bring a new product into the market: sunflower and pumpkin salty seeds, and we tried to make design of the packages attractive. Enjoy!
Clipsy Dini Video
Dinosaurs dance! As a part of the campaign for promotion of Clipsy Dini snacks we previously did design for, we`ve made Dini characters alive now!
Clipsy Pop Corn
Marbo Company is currently expanding its portfolio by introducing a new product into the market - salty popcorn.
We approached the design of the product that comes in two sizes: standard and movie-pack, with great pleasure and a lot of energy.
We packed the popcorns into a playful packaging which draws attention.
What`s your Chipsy flavor?
Marbo Company has since 1 April launched a big quest for 3 completely new and creative flavors that are in the future going to be a part of the regular Chipsy range of products. In this way the customers too are directly involved in the process of selection, and the most creative ones will be adequately rewarded.
Our task was to adjust the existing packaging of total 19 Chipsy flavors to the contest.
If you too want to play, try out: www.chipsyukusi.com
The Brand New Clipsy Dini
Marbo Company, a domestic market leader in the production of snacks, has decided to give a brand new image to an already existent product intended primarily for children; and they`ve asked our agency to help them with the task.
The idea was to offer the client a new concept based on children`s true fascination with dinosaurs as well as to introduce a unique platform new characters (promoters of new flavors) were going to emanate from in the future.
A new client: Marbo - Pepsi Co
We are glad to announce we have a new client!
Marbo, a branch of the Pepsi Co Group, and a leader in the snacks department of the domestic market, has chosen Popular to be their packaging-design agency.
You should expect new Chipsy, Clipsy, Gud and Pardon packages.
