Beta RFI

Two leaders in the media world: news agency Beta and radio station RFI (Radio France Internationale) have merged together to create a radio station called Beta RFI. Next step was to create its visual identity.

Dynamical identity, of which the key element is a red circle, is designed and fulfilled by our creative team. The main element was stylized and interpreted in several different ways, for the purpose of a broader communication.

A system of interchangeable visual elements was defined, providing the identity with a fresh and different look at all times. By using always the same combination of red and white colors, we ensure that there is a consistency in design of all material.