06. 02. 2012

Let’s start with the letter… Sofi

client: Sofi

We designed the new bath bombs packages for the natural cosmetics manufacturer

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We created the design for the product line so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, we managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points.

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In addition, this way of typography usage in creating packaging design is not so common within the domestic market, which makes it more differentiated when it comes to competition. While creating the typography characters, we tried to add a particular handmade touch to it, which is a characteristic of the entire range of SOFI organic products.

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