A selection of young professionals (International Advertising Association – Serbian Chapter) organized a conference IntegracIAA: Learn & Participate at the Cultural Centre Grad in Belgrade on March 28th.
This is the largest educational event organized by the youth IAA Serbia for the fourth year in a row, made in order to gather marketing communication students and young professionals.
The Creative Director of our agency Boris Marčetić also gave a lecture at the conference. Entitled “ Where are we going?”, Boris’s presentation was trying to figure out the future of market communications.
Through his presentation he commented on the differences between the analog and digital television. Analyzing the relationship of modern viewers to media, Boris put forward his vision how the advertisements will look like in the future, and what will the media broadcasting them look like.