25. 01. 2012

On strategic planning

At the end of last week colleagues from Bruketa&Žinić OM, agency from Zagreb Bruketa&Žinić OM – (Ivan Tanić – Strategic Planner, Ivanka Mabić – Account Director, and Nikola Žinić – Creative Director) paid us a visit.

During the two-day workshop at Popular, B&Ž held a presentation on strategic planning, introducing a set of tools they use when searching for a creative insight, as well as showing us their most successful strategic projects.