19. 09. 2014

Packaging redesign of Danubius Durum

client: Delta Agrar

One of Delta Agrar’s brands – Danubius, needed packaging redesign for Durum pasta

Our idea was to achieve an esthetic of natural and healthy, communicating directly the main character of the product – durum wheat, using the functional element of packaging – display.

01-danubius-durum-pakovanja-popular

The main characteristic of Durum pasta has also been emphasized through the new slogan we came up with – The best of wheat.

After the new packaging and the slogan were defined, we designed the necessary promo materials.