The Ultimate Take on Belgrade
After a long period of giving thought and thorough preparation, a new web site Belgradian has finally been published, presenting itself as a completely detailed and contemporary online city-guide through the capitol of Serbia.
With the reputation that Belgrade nowadays has as the capitol of fun and good times, and with the rising number of tourists that come to visit our capitol every year, it was necessary to enable them to access easily a unique kind of a guide that would consist of all of the useful information regarding one`s stay, recommendations for going out and places to see, etc.
Just move your fingers a little
At the beginning of October, a new Greb Greb campaign has been launched, in accordance with the communication strategy we agreed with our client - Serbian National Lottery.
A new platform consists of fingers as the key element of Greb Greb brand, easily translating its main characteristic - the easiest way to have fun, but awards as well.
We created a few TV commercials together with Emote production, as well as billboards and POS materials to present the new platform adequately.
What`s hiding underneath?
If diagnosed in an early stage, breast cancer is curable in over 90% of all cases. Therefore, measures of precaution are extremely important.
For AVON`s this year`s breast cancer campaign we organized various promotional events in Belgrade shopping centers during which we gave women fortune cookies as presents. As usual, they had to break the cookies in half in order to see what was hiding inside.
The purpose of the whole action was to motivate women to do monthly breast-self exams on a regular basis, in that way taking care of their own health.
A game of Tic-tac-toe, anyone?
As a part of the campaign for the new lottery ticket of Serbian National Lottery: Tic-tac-toe, we came up with a new function for the usual promotional posters, that`s also fun.
Posters - boards for Tic-tac-toe are placed inside the vehicles of Public Transport, enabling the passengers to shorten their time of traveling as well as to prepare themselves for the real thing.
And don`t forget: the one who succeeds in placing the same three marks in a row - wins!
The Taste of Serbia?
The whole Serbia was enjoying their chips... at the same time sending their interesting proposals for the best new Chipsy taste! Three finalists have been elected - Sarma, Bela Vešalica and Kiseli Krastavčići!
After we`d created the identity of the entire quest, we are now happy to present to you packaging design for the finalists, as well.
In the New Year`s eve we shall all find out if Serbia 2012 will smell like barbecue, mum`s cabbage rolls or pickled food...
Gud Bites
Marbo decided to redesign an already existent product: Gud kikiriki kuglice (Gud Peanut Balls).
During the creative process we came up with a new design, accompanied by a new name for the product: Bites. In accordance with all that, we designed the package, filled with energy and more dynamic than the previous one, that would better suit young population, which is its primary target.
Together with the new look and name, there is one more flavor of Gud Bites in the market as of now: Grill Chicken.
Gud Bites - Crunchy Kind of Fun at your fingertips! Take a bite!
Gud sunflower and pumpkin seed
Do you too enjoy having snacks in your spare time? Now snacks have become healthy!
Marbo decided to bring a new product into the market: sunflower and pumpkin salty seeds, and we tried to make design of the packages attractive. Enjoy!
Beldocs 2011
Third year in a roll Popular has created the identity for this documentary film festival.
This year we found inspiration in a documentary by the controversial street artist Richard Banksy: "Exit Through the Gift Shop". The whole design of the material was imagined as a kind of homage to graffiti movement and street art in general.
Clipsy Dini Video
Dinosaurs dance! As a part of the campaign for promotion of Clipsy Dini snacks we previously did design for, we`ve made Dini characters alive now!
Popular on Twitter
As of recently you can follow all the news and novelties from Popular on Twitter! Click on: @popularbgd.
