As a part of the new Avon communication platform “ Your Beauty Changes the World” we have introduced to the public, is a special press kit which we have created for female journalists and bloggers sharing the same mission- Empowering Women.
We have invited them to take on the Avon challenge on social media and “forward”. To do that they will choose three females that are dear to them and remind them why #YourBeautyChangestheWorld, and then challenge them to do the same by choosing the next three women.
Challenge accepted, and the most beautiful words of thankfulness have started spreading across the social media. The goal was reached, and once again, it is clear that wonderful things happen when women support each other.