The new campaign for cash loan with insurance we created, has just been launched
The creative concept is based on everyday situations – small kitchen accidents that happen in familiar surroundings. The kitchen proved to be the ideal environment for the service, and Recipe for Cash – the perfect name for it.
The concept was applied on a series of three short TV commercials, showing the three benefits of the product: insurance, larger amount and favorable interest rates.
Apart from TV, we adjusted the creative solution for the campaign to different communication channels: radio, outdoor, POSM, print and web, with an idea to represent the UniCredit Bank’s service in a universal and somewhat unexpected way.