After the initial campaign to promote cash loan with insurance in 2013, we realized its extension
We retained the main idea and the slogan: “If you fell into the sauce” from the previous campaign, but we relocated action from the kitchen to the city streets, in an attempt to show what it looks like when someone actually fells into the sauce, in a funny and metaphorical way.
The hero of our TVC – Serbian actor Nebojša Ilić is trying to solve various problems he comes across in his everyday life. In a charming manner, we aimed at passing the basic message clearly – if you have a problem, UniCredit Bank is there to support you.
Besides the TVC, the campaign includes other channels of communication as well: radio, outdoor, POSM, print and web.