Our agency delt with packaging design and creative campaign concept for the new snack
PepsiCo Marbo has launched a totally unique snack on the market, and we have been engaged in creating the packaging design, as well as the concept for the campaign.
Clipsy Shock is identical to Clipsy Chicken Drums, with one important difference – inside the bag there are also a couple of extremely spicy pieces!
Because the spicy drums look exactly like the regular ones, we thought that the new product is ideal for small home pranks. That’s how we came up with the slogan for the campaign – Shock your dad (mum, brother, sister, pal, granny, neighbor, teacher, best man…) when he’s least prepared!
Beside the standard ATL channels of communication, we also developed a Facebook prize application – Shock your profile!