We helped UniCredit Bank to start a campaign to promote its electronic banking services
Although electronic banking wasn’t anything new, its usage among the bank’s clients was insignificant, so it needed to be promoted more directly.
We wanted to bring the set of electronic services (e-banking, m-banking and ATM) to the widest range of clients, so we came up with the new name: “Bank close at hand”.
The easy access, within a push of a button, and the simplicity of usage, were put in the focus of the campaign. As part of it, we created a mini website as well. Its main role was to inform the visitors in a simple and understandable way about the basic characteristics of electronic banking. Three services were presented in three different sections of the website through a step-by-step guide.