22. 03. 2008

Beta RFI Visual Identity

client: Beta RFI

Two leaders in the media world: news agency Beta and radio station RFI (Radio France Internationale) have merged together to create a radio station called Beta RFI


Its dynamical identity, of which the key element is a red circle, is designed by our creative team. The main element was stylized and interpreted in several different ways, for the purpose of a broader communication.

A system of interchangeable visual elements was defined, providing the identity with a fresh and different look at all times. By using always the same combination of red and white colors, we ensure a consistency in design of all materials.