19. 09. 2014

Personal Identity

client: Personal

One of our recent projects includes creating a brand new – verbal and visual, identity for a Belgrade based jewelry store


Client wanted us to create a new brand that would distance itself enough from their original jewelry store that would continue to exist. The process of working on the project included, among other things, market research, defining strategy and brand positioning.

That’s how Personal came to life, a brand equally dedicated to building a personal relationship between the maestro behind the jewelry and the customer, as to the very process of creating each and every individual piece of jewelry. Along with the name of the brand, we introduced the slogan: Jewelry with touch.

Soon enough, Personal got its visual identity: sophisticated and refined, to match its characteristics and the new enterier of the shop in Hyatt Regency Hotel. The typography used in the logotype design was modified for the occasion.

We applied the visual identity onto stationery, the set of luxury jewelry packages we previously designed and in design of the new website as well.