13. 09. 2016

Why is Jelen left without a horn?

client: Apatin Brewery

In cooperation with Jelen Beer, we came up with an idea how to announce the brand’s support of the Serbian Paraolympic Team


During the Paraolympic games in Rio, every 10th label of Jelen Beer is printed with only one horn, just as every 10th citizen of Serbia is a person with some sort of a disability.

The updated label is therefore a symbol of supporting our paraolympic team in Rio, but also all disabled people in Serbia in general, who are true champions in everyday life.