During the summer, a town near Florence – Follonica, got a new ice cream parlour we created the visual identity for
Quality, organic ingredients from the local area, absence of additives, limited, daily manufacture, dedication to the final product that distinguish Ludo brand from its competition, served as our main inspiration for the project.
Besides the logo we made using custom-made typography, we also defined the rest of the visual identity elements. We designed the ice cream cups and a set of promo materials.
Finally, we summed everything up in a Design Manual, that will enable the client to manage Ludo identity easily in the future.