04. 04. 2012

Pardon Redesigned

client: PepsiCo Marbo

Our agency conceived the new look of the entire well known portfolio


Marbo decided on accentuating additionally quality and contents of its Baked category products, by redesigning the whole Pardon portfolio.


The existent packages` look is made more warm and rustic, in accordance with the contents and the preparation of the products themselves. The logotype now communicates independently the fact that Pardon is a natural and balanced snack, using a golden-earthly combination of colors, an illustration of wheat grain to underline the logotype, as well as harmonized typography.


The packaging photography, with minimal resources used, in a spontaneous and simple way, along with the quality stamp, highlights the product quality.


There is yet another novelty Marbo is introducing with the new redesigned Pardon – reduced amount of raw material and colors used in the production of packaging, which is an adequate contribution to saving the environment.