While introducing the new, redesigned packaging for Hello! fruit beverages, together with Fruvita company our agency launched the new communication platform for the brand
The communication is based on the main characteristic of the Hello! products – fun flavors of exotic fruit. Along with the slogan Pure exoticism, we came up with a brand mascot, the exotic parrot Paja.
The first creative campaign on the new platform began with the teaser faze. We drew attention to Paja’s witty replicas, using street posters and Facebook posts.
In the second faze of the campaign, we introduced 2 commercials, with Paja and the well known young actor Viktor Savić, as himself.
The campaign was rounded through the rest of the communication channels: radio, outdoor, POSM and print.