Our agency was hired to do the new identity for an Austrian Apple Premium Reseller
McShark was in 2014 taken over by iHaai.
After the merger they decided to keep the brand and hired our partnering – Bruketa&Žinić Wien agency to do a complete redesign.
Redesigning McShark visual identity has been one of the first projects during which we collaborated with our Vienna-based colleagues within B&Ž Group. As a result of our close cooperation, McShark ended up with a new, modern look followed by a design manual.