08. 07. 2011

The Brand New Dini

client: PepsiCo Marbo

Marbo Company, a local market leader in the production of snacks, has decided to give a brand new image to an already existent product intended primarily for children

The idea was to offer the client a new concept based on children`s true fascination with dinosaurs, along with a modern packaging design and three new characters to promote different flavours.

The suggested identity was adjusted to a new strategy, by which the characters communicate with the primary target group – children, offering them both fun and tasty snack.

Based upon the new concept, various kinds of promo-material were designed as well.