04. 04. 2011

TOTO campaign

client: Serbian National Lottery

Serbian National Lottery decided to reintroduce its sports prognosis to the market

The visual identity and communication strategy for TOTO were created in order to draw some experienced guys, the true fans of sports prognosis.

Using the recognizable slogan: “For experienced guys”, we continued working on the campaign and realized – TV and radio commercials, print, billboard, and other promotional materials.